How we run more than 21,000 location pages on one Shopify store.

The starting point

The store is a Canadian online retailer that we own and run. It serves customers across the country, so it has a location page for each community it delivers to: more than 21,000 of them.

At that size, two problems show up that small stores never see. The first is indexing. In June 2026, Search Console listed about 13,000 of the pages as "Discovered, currently not indexed", which means Google knew the pages existed and had not bothered to crawl them. The second is maintenance. A price change or a brand correction has to be made on every page, and doing that by hand is not possible.

What we did

1. Made the pages worth indexing

We rewrote 998 location pages so each one has its own content: local history for the place, written for that page only, at about 500 words. Each page also carries a set of questions and answers with FAQ schema.

2. Removed what did not help

Filler was stripped from the pages, such as region labels that no visitor read, so the useful content comes first.

3. Built a way to change everything at once

Every page is generated from data and imported as a CSV batch. When prices changed, we regenerated the pages and imported 20,616 of them in 37 batches in a single evening. Each file was validated and previewed before it ran, and every row was confirmed after.

The numbers so far

• Pages stuck at "Discovered, currently not indexed" fell from about 13,000 to 5,210 between June and mid July 2026.
• The store has received 4,930 clicks from web search since August 11, 2026, and the trend is still rising.
• A full price update across more than 20,000 pages takes one evening.

These are measurements, not a controlled test. The work happened in stages over several months, and we do not claim that any single change produced a specific number.

What we learned

• Give every page its own content. Search engines have little reason to index pages that differ only by a place name.
• Work in batches and measure. We change a set of pages, watch Search Console, and only then scale up.
• Being able to undo matters as much as being able to import. Previews and rollback are why a large change is a routine job for us.

The honest limits

This is one store, and it is ours. The figures come from our own Search Console and import logs as of mid 2026. Results vary from site to site, and no one can promise rankings. What we can promise is the method: useful pages, valid markup, safe imports and open reporting.